Our team launched a brand new social content marketing application to compete with Buffer and other popular services. This solution replicates all features of Buffer and Hootsuite, but also brings some new functions aimed to simplify and improve social marketing processes.
With Social Content Planner you can put all social marketing activities on auto-pilot using two scheduling engines. This main advantage is that with 2 schedules per social media channel, you can set one schedule to post your industry's top articles and the 2nd engine to post your promotional call-to-action posts.
In our solution one can also find an option to store content in the Content Library which allows re-use of the same content when necessary.
There is also a custom Google Chrome extension which makes content sharing even faster.
The goal was to develop a tool that can outcompete many of the existing solutions and provide new great experience for users. Everything had to be created from scratch, and everything had to be perfect.
Our team used a multitude of skills to create a powerful cloud back-end that can handle all users while simultaneously being very affordable.
Another challenge was the customer’s strict timeline to launch the beta version. Project management methodologies employed by our team helped to meet this deadline.
A complex social media marketing SaaS delivered to customer within the specified timeline and budget. This beta version received very positive feedback from customers. The team also continues to work on new features.
Additionally, we created a custom link shortening tool to replace goo.gl and bit.ly and provide deep analytics for customers.